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Online Video for Parents being Launched on Family Literacy Day, January 27, 2020 

FREDERICTON – An online educational video for parents will be launched in conjunction with Family Literacy Day celebrations on Monday, January 27 at the Fredericton Public Library at 2:00 pm. 

The event will include book giveaways for families in attendance, a premiere viewing of the new video and a story time for children with books read by library staff and the New Brunswick Lieutenant Governor Brenda Murphy.

The video was developed as a collaboration between Born to Read New Brunswick, the Literacy Coalition of New Brunswick, the University of New Brunswick Early Childhood Centre and the Department of Education and Early Childhood Development, which funded the project. It depicts babies and parents enjoying books together in a variety of everyday situations. It demonstrates the importance of sharing books with infants and toddlers and contains helpful information and tips for parents wishing to support their children’s early literacy development from birth. 

The video complements the provincial Born to Read program which distributes book bags free of charge to parents of every newborn in New Brunswick. The bright red bag provides parents with information on early childhood development and books to read with their baby.

“We hope that every newborn child in New Brunswick has the opportunity to experience the loving joy of book sharing from their earliest moments. Providing books is an important first step and now we will also be able to include this video as a valuable resource to support parent’s effective use of the books”, noted Lynda Homer, president of Born to Read and executive director of the Literacy Coalition of New Brunswick.

The new video will be posted on the Literacy Coalition of New Brunswick’s website at